2013 aastal alustas Lenne-Ann Orusalu Safal Fashioniga, mille põhitoodeteks olid õmmeldud ja kootud rõngassallid aga mõned aastad hiljem sai ta esmakordselt emaks ja lasutas beebiriiete ja mänguasjade loomist. Safal KIDS lähtub eesmärgist pakkuda nahasõbralikku Öko-tex kangast ja mugavaid lõikeid ning läbimõeldud disaini.

In 2013, Lenne-Ann Orusalu started Safal Fashion, whose main products were sewn and knitted scarves, but a few years later she became a mother for the first time and started creating baby clothes and toys. Safal KIDS is based on the goal of offering skin-friendly Öko-tex fabric, comfortable cuts and well-thought-out design.