Lovi Ltd is a family run company based in Northern Finland. We produce flat packed 3D figures from wood, designed and patented by Anne Paso.
I wanted to create a wooden bauble for Christmas trees as an alternative to plastic ones in 2001. The very first version was a stick with veneer pieces glued to it. I quickly realized that it should be like a 3D puzzle, so the receiver would be the one to have the satisfaction of putting it together.
A new type of joint made the idea realistic as the pieces were easy to slot together. The package was then given a postcard-like label and the product was ready. The very first Lovi Baubles were sent as flat packed season’s greetings in 2003.
Inspired by the reception and possibilities I saw in the patented structure, I created a whole range of creatures for the wooden world of Lovi. After all these years I still love finding solutions and designing timeless beauty that carries unforgettable moments in people´s lives.”
Founder, Creative Director