Hetkinen on sirgunud Soome keskkonnaaktivisti Mona Isotupa soovist leida plastikuvaba alternatiiv kehahooldusele, mille sisu oleks minimaalsetest koostisosadest ning maksimaalselt puhas. Toodetes on vaid vajalikud koostisosad: orgaanilised võid, baas-ja eeterlikud õlid. Puuduvad parabeenid, värv-ning lõhnaaineid.

Hetkinen is inspired by Finnish environmental activist Mona Isotupa’s desire to find a plastic-free alternative to body care, the content of which would be minimal ingredients and maximally clean. The products contain only the necessary ingredients: organic butter, base-and essential oils. There are no parabens, dyes or fragrances. The pine wood packaging is made from leftovers from the furniture industry.